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Checking The Pulse On Your Business…Are Its
Vital Signs Healthy?

 - by Todd Jensen

(c) Todd Jensen - All Rights Reserved
 http://www.theprofitengineer.com
 http://www.maxqtc.com

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A healthy body demands routine checks and examinations.
So does a healthy, thriving business. No matter what
stage your business is in, to keep it going you must
check its systems, pay attention to any ailments and
prevent early death.

For the newborn business, the goals and system checks
are relatively simple. Merely staying alive and
maintaining your sanity is a measure of success at this
point in development.

Systems are very limited in the start-up stage because
there are usually a handful of people (if that) trying
to get capital, find more customers and deliver a
quality product.

Three common causes of mortality at this stage are:

Atrophy - all capital and funds are dried up.

Neglect - the marketplace does not take to the product
or service as well as predicted.

Stress - the business owner cannot take the pressures
of running a business anymore and sells the business or
closes.

As a business progresses, basic survival is the measure
of success. Teetering on the edge of just making enough
to survive is hazardous to anyone’s health.

At this stage, there are still limited systems and
employees; there may be a marginal profit; expenses are
covered and cash flow can and must be projected.
Failure to thrive can be attributed to owner burnout,
lack of vision, insufficient funds and marketplace
factors.

Too many businesses get stuck in this stage. These are
the businesses that are sold at a loss or just close
down when the owner has had enough.

Every business should strive for optimum health and try
to perform like an Olympic athlete.

Now is the time to train your business body and make
critical decisions. Are you going to go for the gold or
are you willing to settle for being a recreational
player?

If you are reaching for the gold, then you’re going to
have to train your business, assess the weaknesses and
attack them rigorously, optimize your strengths,
consider growing and expanding your business and
reinvest in its success.

This will require constant monitoring.

Not every athlete captures the gold, however, constant
monitoring and exercising increases your business’
success and potential for optimum health.

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Todd Jensen, “The Profit Engineer”, has helped hundreds of
business owners make their business more successful and
profitable.  For tips and strategies on how to boost your
business success as well as increase your profits, visit
http://www.theprofitengineer.com or
http://www.maxqtc.com
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