Is Your Vision for Your Business Built on Bedrock or Sand?

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- by Todd Jensen

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Have you ever wondered why some business owners seem so
calm and steady, while others are in a constant state of
worry and panic?

Surprisingly, the difference between these two scenarios
has nothing to do with the operation of the business-it
is the vision of the owner. Your vision for your business
provides the foundation for its success, or failure.
Without a strong vision, your business will be buffeted
by the winds and storms of life, and end up either
precariously perched, or crashing down.

So, how can vision have such a profound effect on the
success or failure of a business? And what is a
vision, anyway?

Working with small business owners over the last ten
years, I have watched numerous businesses crash like the
proverbial house built on sand. A small percentage of
these businesses have grown into successful, thriving
enterprises. Why? What is the secret to a successful
business?

The successful business owners I have worked with over
the years had widely different backgrounds, education,
and temperaments. In fact, they did not, as a group,
seem any different than the much larger group of
struggling business owners. But over time, I began to spot
the one difference that was the key to their success.
They had a vision for their business, and everything
they did was in line with that vision.

For some, it was simple. “What do you do?” I would ask.
“I sell metal.” or “I just grow trees.” they would answer.
Many times, their vision was encapsulated in just a few
words. But their vision did not falter, and their strong
sense of who and what they were seeped into every aspect
of their business.

Struggling business owners, on the other hand, always seem
to lack a strong sense of purpose. In fact, they would
often complain over and over again about how they just
didn’t know what they were doing. “I’m just trying to
get through the day.” they said.

The first step to a successful business is your vision.
You must spend some time with yourself, figuring out what
you truly want out of life. Your vision must be in line
with your personal needs, and you must focus your business
vision to meet those needs. If your daily business
activities do not mesh with who you are and what you want,
you will constantly be struggling within yourself.
You will lack purpose, and that lack of purpose will invade
your business like an infestation of termites in your home.
You don’t have to have a complicated vision, just one that
is in line with who you are. In fact, the more complicated
you make things, the less likely you will succeed.

Clarifying your vision is like building your foundation on
bedrock. When you know what you want, your sense of purpose
and sense of self provides exactly what your business needs
to succeed. Your vision is the bedrock to the strong,
successful business you were meant to own.

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Todd Jensen, “The Profit Engineer”, has helped hundreds of
business owners make their businesses more successful and
profitable. For tips and strategies on how to boost your
business success as well as increase your profits, visit
http://www.theprofitengineer.com or http://www.maxqtc.com
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