2008 April |

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Target Your Customers and Hit the Business Bull’s-eye

- by Todd Jensen

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Businesses that market haphazardly and randomly are
likely to hit a few customers here and there just by
the sheer law of averages. However, businesses that
know who their customers are and what customers are
going to respond to, hit the bull’s-eye every time.

The Importance of Knowing Your Customers

A fundamental principle amongst marketing professionals
is this: 20 percent of buyers consume 80 percent of
product volume.

When you understand this, you understand how important
it is to know exactly who your customers are—and more
importantly, who your best customers are. But if you
don’t know already, don’t panic.

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